How to Short a Stock (And Why It Is Dangerous)

Betting against a company feels smart when the market is crashing. But Short Selling has a fatal mathematical flaw: Your maximum profit is capped at 100%, but your maximum loss is theoretically infinite. Here is the mechanic of “borrowing to sell” and the nightmare scenario known as a Short Squeeze.

BMT Investing Team BMT Investing Team · 📅 Jan 2026 · ⏱️ 7 min read · INVESTING › ADVANCED
Max Gain
100%
If stock hits $0Limit
Max Loss
Infinite
If stock skyrocketsRisk
Req
Margin
Account TypeMust

1. The Mechanic: Sell High, Buy Low

In a normal trade (Long), you Buy then Sell. In a Short trade, you reverse the timeline: You Sell first, then Buy later.

The 4 Steps of Shorting
  1. Borrow: You locate 10 shares of Tesla from your broker.
  2. Sell (Open): You sell them immediately to the market for $1,000 cash.
  3. Wait: You pray the price goes down.
  4. Cover (Close): You buy 10 shares back at the new price to return them to the broker.

2. The Math: Limited Gain, Unlimited Pain

This table shows why shorting is structurally disadvantaged compared to buying.

Scenario (Short at $100) New Price Result
Best Case (Bankruptcy) $0 +$100 Profit (100%)
Good Case (Correction) $80 +$20 Profit (20%)
Bad Case (Rally) $150 -$50 Loss (-50%)
Nightmare (Squeeze) $500 -$400 Loss (-400%)

3. Visualizing the “Infinite Loss”

When you buy a stock, the worst thing is it goes to zero. When you short, there is no “ceiling.”

Position Type Investment Max Potential Loss
Long (Buy) $1,000
-$1,000 (Capped)
Short (Sell) $1,000
UNLIMITED (-$10k? -$100k?)
Turbocharge Your Squeeze Risk
Warning: If a stock is heavily shorted (High Short Interest > 20%), a “Short Squeeze” can happen. This forces short sellers to panic-buy to close positions, which drives the price up further, forcing more shorts to buy. This feedback loop (like GameStop 2021) can bankrupt you in minutes.

4. Strategy: What to Short?

Professional short sellers do not short “expensive” stocks. They short “broken” ones.

  • Don’t Short “Overvaluation”: Tesla and Amazon looked “expensive” for a decade while rising 1,000%. Being early is the same as being wrong.
  • Do Short “Fraud/Bankruptcy”: Look for accounting scandals, lying CEOs, or broken business models (like Blockbuster vs Netflix).
  • Wait for a Catalyst: Never short a rising stock. Wait for the chart to break (downtrend confirmed) or bad news to hit.

5. Warning: You PAY the Dividend

It gets worse. Shorting has carrying costs.

⛔ The Hidden Costs

  • Dividend Payments: If you are short a stock on its ex-dividend date, YOU owe the dividend to the lender. It comes out of your cash.
  • Borrow Fees: Hard-to-borrow stocks (like meme stocks) can charge 50%+ annual interest just to hold the position.

6. Frequently Asked Questions

Can I short in an IRA/401k?
Generally, no. Short selling requires a Margin Account. Retirement accounts are typically Cash Accounts (to prevent you from losing your retirement savings).
What is “Naked Shorting”?
Illegal. It means selling shares you haven’t actually borrowed yet. It creates “phantom shares” and is strictly regulated by the SEC.
What is a “Inverse ETF”?
A safer alternative. You can buy an ETF (like SQQQ) that goes up when the market goes down. Benefit: Your loss is capped at 100% (like a normal stock), avoiding the infinite risk of direct shorting.